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Aval - JD Design Awards 2025

Shruthi A

Diploma in Fashion Design , Bengaluru

“Aval” collection is designed by Shruthi A, a student of Diploma in Fashion Design at JD Institute of Fashion Technology, Bengaluru. With such a richly coloured tapestry of Tamil Nadu’s culture through vibrant hues and intricate sculptures alongside age-old traditions, this collection presents heritage and individual identity in all its unique garb. Specifically, this range has been specially designed for the bridesmaids. 

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Fabrics used for these garments range from silk to cotton, to Madras cotton, and linen. Authenticity alone was not a point of selection; elegance and versatility were considered alongside it. Every other aspect in every other element also echoes the beadwork, mimicking motifs reminiscent of the temple architecture and the sculptures present there.

Colour is of supreme importance in this collection, with the palette of vibrant blue and green, golden tones, red and pink, and maroon colours, which speak of the great dignity of festivals and traditions followed in Tamil Nadu. They will look stunning with wedding festivities behind these very colours. This is a bridge from the past to the present. Indo-western styling and innovative patterns make this classic modernly in tune but traditionally deep for bridesmaids who cherish authenticity.

The creation of this collection stems from a deep love for family, the city of Chennai, and the essence of Tamil Nadu. Its culture, tradition, and simplicity all come alive in very classy designs and crafts.

Shruthi A

Diploma in Fashion Design , Bengaluru